“mParticle is a powerful platform that helps clients unlock the value of their consumer data to enable downstream use cases across the organisation.”
Daniel Brenhouse - Partner at Permira

mParticle provides leading SaaS infrastructure that unlocks the power of consumer data.

The consumer’s digital experience is fundamental to the success of every business and mParticle’s customer data infrastructure is designed to enhance both business outcomes and customer satisfaction.

The software can combine and interpret data for targeted segmentation, personalised messaging, customer lifecycle management and complex marketing automation campaigns.