Value Creation Team

The Value Creation Team consists of more than 25 experts that support management teams across our portfolio as they drive and accelerate growth. These individuals combine industry and consulting experience across our core sectors and provide support by offering a set of bespoke value creation toolkits, sophisticated performance tracking, cross-sector coordination and knowledge sharing. In addition to dedicated resources for our core sectors, the Value Creation Team includes professionals focused on Data Analytics, Digital, ESG and Operations.

Technology

Staying on the right side of technological innovation not only requires decades of pattern recognition and experience, but also a differentiated ability to create value through accelerating growth. Today, our value creation team supports management to drive go-to-market transformations spanning from GTM model re-design, sales rep hiring and channel program improvements to packaging & pricing and renewal optimisation.

Services

We seek to back high-growth, capital-light services businesses with recurring revenue streams and attractive unit economics. We focus, therefore, on four principal value creation levers to help portfolio companies achieve their full potential. Commercial excellence is driven through pricing, go-to-market and cross-selling, while operational improvements are delivered via designing improved target operating models and developing centres of excellence (onshore and offshore).buy-and-build strategies (with effective integrations); and tech enablement, which is becoming increasingly critical to the success of Services businesses.

Healthcare

A highly focused healthcare investment strategy requires highly specialised skills to support effective value creation. Our team of healthcare industry operators draw on decades of experience to offer commercial expertise in the form of pricing, go-to-market and sales force effectiveness, and operational excellence to drive capability enhancement, supply chain optimisation and capacity expansion.

Consumer

Creating value in the consumer sector is about unleashing the growth potential of companies, principally by ensuring capital investment, knowledge and people are leveraged effectively, efficiently and responsibly. At Permira, we achieve this by supporting founders and management teams to drive retail development, help businesses build an omnichannel proposition and strengthen their brands through target customer identification and life-time value enhancement.

Data Analytics

We see data as a key organisational asset. Our Advanced Analytics team supports management teams to help build robust analytics and AI capabilities to accelerate key value creation levers. With our in-house data specialists, we help companies unlock insight from their data to accelerate growth and optimise operations.

Operations

Regardless of sector, having the ability to deploy business operating expertise across the portfolio, particularly in areas that are not ‘business-as-usual’, is critical to offering management teams the support they need during periods of transformation and transition, and in a way that enables them to focus on growing their companies. Permira’s experience across post-merger integration, carve-out execution and divestiture management means we can support growth across the portfolio while minimising business disruption and mitigating transition risks.

Digital

In a world increasingly focused on technological disruption, having access to deep expertise across the digital sphere is key for companies to stay relevant and move forward. Our team offers operating experience from some of the world’s leading digital organisations to support management teams in areas including performance marketing, search engine optimisation, user experience enhancement and conversion rate optimisation. Offering proven, proprietary frameworks, tools and data sources, and through leveraging a deep network of industry advisers, we help management teams identify opportunities and implement them quickly to create meaningful value, alongside providing support in sourcing attractive talent.

ESG

ESG and sustainability can pose both risks and opportunities to businesses today. Our ESG team supports Permira’s investment teams in understanding these risks and opportunities throughout the investment lifecycle and helps management teams as they seek to develop their approach to sustainability. Whether it is engaging with companies on strategy development, climate and diversity, equity and inclusion, or ensuring appropriate policies are in place, we aim to partner with businesses to build lasting value.