Permira Debt Managers (“PDM”), one of Europe’s leading specialist debt investors, today announces that Permira Credit Solutions III (“PCS3”) is acting as senior lender to Deltatre, a global sports media technology firm backed by Bruin Sports Capital, to refinance its debt and to support its recent acquisition of Massive Interactive, the UK-based multi award-winning OTT software company.
The deal will also provide Deltatre with an acquisition facility to support further growth in the sector.
David Hirschmann, Head of Private Credit at PDM Commented:
“We are pleased to have been able to support Deltatre’s acquisition of Massive Interactive with this financing and continue our strategy of supporting ambitious market leaders with strong growth potential.
“Deltatre is a global firm with an impressive track record of delivering technology solutions to some of the most prominent global sporting events, and the acquisition of Massive Interactive further enhances those capabilities. Deltatre now has an even stronger platform for further growth in what is a highly attractive industry.
“It is also great to work alongside Bruin Sports Capital with whom we have a strong relationship. Bruin is a long-term investor with noteworthy industry expertise and contacts and has significant experience in delivering sustainable growth.
“We look forward to continuing our support for both Bruin and Deltatre in the future.”
PCS3 has now supported over 30 businesses and this investment in Deltatre continues the focus on tech enabled business opportunities.
Founded in 1986, Deltatre is the international leader in sports media technology services. It powers an unmatched suite of leading-edge technologies for the full spectrum of media including OTT, CMS, and digital platform production, virtual broadcast studios featuring state-of-the-art VR and AR capabilities, broadcast graphics, content and data creation and real-time distribution.
