"During the past seven years, the brand has been transformed in scale and professionalism, making Dr. Martens one of the most successful single-brand businesses in the world."
Tara Alhadeff - Partner at Permira

With 60+ years of heritage, Dr. Martens is one of the most iconic footwear brands in the world, selling over 12.5 million pairs of footwear annually in more than 60 countries.

Under the Permira funds' ownership, the business migrated from a manufacturing-led push model to a consumer-focused pull model, with a much more focused product strategy around core icon products, significant investments into people and systems, and a shift in channel strategy reaching 30% direct digital sales.