“By understanding anonymous digital interactions on web and mobile, FullStory is capable of indexing and analysing petabytes of information daily. This yields specific insights and opportunities for cross-functional teams like product, customer success, engineering, and marketing to more deeply understand customer needs and challenges.”
Alex Melamud – Principal at Permira

As digital experiences are often the only interaction a customer has with a brand, it is vital that their online encounters are as good as can be. So, DXI platforms are now critical for a company’s success.

FullStory’s platform analyses anonymous digital interactions on web and mobile to fully appreciate customer needs and challenges, allowing brands to constantly refine and perfect their digital experiences. This, ultimately, creates greater customer affinity.