"Zwift is a perfect fit with Permira's DNA, not least because we have a big Zwift fanbase in the firm, but also an extensive track record of investing in consumer technology businesses to deliver global growth.”
Andrew Young - Partner at Permira

Zwift is a global leader in the at-home connected fitness market, with a best-in-class product that combines digital health, gaming and at-home fitness.

Appealing to cyclists and exercise enthusiasts, the company’s online fitness platform uses gaming technology to create an immersive exercise experience, that brings the outdoors indoors through 3-D computer-generated worlds.

Subscribers to the platform can interact, train and compete together via the Zwift App, to make fitness a fun, engaging and social experience. With further investment in both digital and physical products, Zwift is continually improving and enhancing the user experience.